Customer Retention
Bring past buyers back with the right message at the right time
Buyers become a segment the moment they order. Reorder reminders, win-back offers and new-arrival broadcasts go to them — and prospecting ads exclude them.
- "Bought, not in 60 days" is a segment that updates itself.
- Existing customers are uploaded as an exclusion audience, so ad spend goes to new people.
- Replies to a win-back campaign are conversations an agent can close.
It's been a while, Tara! Here's 15% off your next order, valid for 7 days. Your usual — the sandalwood set — is back in stock. 🌿
Sent to 612 lapsed buyers; 94 replied; 41 orders in the following week, attributed to the campaign.
The modules that do this
4 modules, in the order they are used
Each one exists in the dashboard today and has its own page with a step-by-step walkthrough and its own price.
- 01
WhatsApp Campaigns
Approved templates, scheduled or immediate, with per-message delivery and read reporting — and Meta billing you directly at their rates.
Explore WhatsApp Campaigns - 02
Email Marketing
Address verification, authentication checks and warmup — using the mailbox your hosting already includes, so there is nothing extra to buy.
Explore Email Marketing - 03
Automations
One rule can tag a chat, open a CRM deal, assign an agent and alert your team. It runs whether or not anyone is watching.
Explore Automations - 04
Meta & Instagram Ads
Build click-to-WhatsApp campaigns here, target from your own customer list, and see what each one actually cost per lead.
Explore Meta & Instagram Ads
How it works
What actually happens, step by step
- 01
A buyer is tagged
Automatically, on the first confirmed order.
- 02
Segments watch the calendar
Reorder window, lapsed window, high-value — as conditions.
- 03
Campaigns run on schedule
A monthly new-arrivals broadcast; a win-back offer to the lapsed segment.
- 04
Ads skip them
The buyer list is an exclusion audience on every prospecting campaign.
Questions people ask first
Does this work on email too?
Yes. The same segment can receive an email campaign from your own domain, with the same reporting.
Related
- SolutionsMarketing CampaignsApproved templates to live segments on WhatsApp, campaigns from your own domain on email — scheduled, personalised and reported message by message.
- Use casesPromotional CampaignsMarketing templates to live segments, personalised, scheduled, paced safely, and reported message by message — with every reply an open conversation.
Want to see this running on your own number?
Connect your WhatsApp number in about ten minutes and try the flow above before you pay for anything.