E-commerce
Order updates, support and recovery on the channel people read
Confirmations and delivery updates that send themselves, a support queue with SLAs, and campaigns to segments built from what people actually bought.
- Utility templates for order updates are priced lower by Meta and read within minutes.
- Support agents see the order beside the chat instead of switching to another tab.
- Buyers become segments: "bought skincare, not in 60 days" is a campaign audience, not a query.
Good news, Kavya — order #7710 is on its way and should reach you by Thursday. Track it here 🚚
Can I change the delivery address?
Let me check with the courier — one moment. (Priya, Support)
The reply was assigned to Priya under the "Delivery" view with a 15-minute first-response target.
The modules that do this
5 modules, in the order they are used
Each one exists in the dashboard today and has its own page with a step-by-step walkthrough and its own price.
- 01
Automations
One rule can tag a chat, open a CRM deal, assign an agent and alert your team. It runs whether or not anyone is watching.
Explore Automations - 02
Team Inbox
Stop passing a phone around. Every conversation in one place, assigned to a person, with private notes, tags and a clock on how long someone has been waiting.
Explore Team Inbox - 03
WhatsApp Campaigns
Approved templates, scheduled or immediate, with per-message delivery and read reporting — and Meta billing you directly at their rates.
Explore WhatsApp Campaigns - 04
Meta & Instagram Ads
Build click-to-WhatsApp campaigns here, target from your own customer list, and see what each one actually cost per lead.
Explore Meta & Instagram Ads - 05
Email Marketing
Address verification, authentication checks and warmup — using the mailbox your hosting already includes, so there is nothing extra to buy.
Explore Email Marketing
How it works
What actually happens, step by step
- 01
An order is confirmed
From the catalogue, the CRM, or your system through the API. A utility template goes out.
- 02
Updates follow the record
Dispatched, out for delivery, delivered — each one an automation on a stage change.
- 03
Questions land in the queue
Tagged with the order number and routed to support with the SLA clock running.
- 04
The buyer is re-engaged
A reorder campaign on WhatsApp or email, sent to the segment they now belong to.
Everyday jobs
What e-commerce businesses use it for
- Order confirmation and dispatch updates
- Where-is-my-order support
- Abandoned enquiry follow-up
- Reorder and restock campaigns
- Click-to-WhatsApp ads to lookalikes
Questions people ask first
Can my store send order events to the platform?
Yes. The Developer API accepts contacts and template sends with an API key; an "order confirmed" automation does the rest.
Does it do email too?
Yes — from your own domain, with DNS checks and warmup, using the mailbox your hosting already includes.
Related
- SolutionsNotifications & RemindersOrder confirmed, out for delivery, appointment tomorrow, payment due — sent automatically from a trigger, with an approved template, and every reply lands in the inbox.
- Use casesOrder NotificationsEvery stage of an order as an approved Utility template, triggered by the record changing, with the customer's reply routed to a person.
Want to see this running on your own number?
Connect your WhatsApp number in about ten minutes and try the flow above before you pay for anything.